Saturday, May 14, 2016

Tips for Taking Amazing Food Photos

An enticing image of food or beverages can incite an instant reaction, which is exactly its purpose. The reason for food photography is to get people to long for the item in the image and take action to get it. This applies to food blogs, restaurants, cookbooks, and more. Consider these tips for taking amazing food photos and discover the advantages of hiring aprofessional photographer to capture the best images for commercial purposes.

Getting Good Results

The glossy images in a cookbook or on a menu are sure to make you envy the skills of the photographer who took them. It takes years of training and experience to be able to take images like those. If you are a novice who can't afford to hire a food photographer, don't despair. You can still take decent images to help get your enterprise off the ground so you can eventually hire a pro to get the image you really want. A few basic tips can help you capture the essence of a variety of dishes so you can promote your company in the most tantalizing ways.

Examine the Background

Is the background of your photo distracting? Do you see people walking around or an array of messy ingredients used to make the dish? Consider blurring the background if it's too late to change the image. Otherwise, always look at the background before taking any food photos. Props can bring more character to your images. For example, laying a pair of chopsticks next to an Asian dish makes it real for people who view the photo. Framing the photo is another aspect to take into consideration. The image does not have to be perfectly framed and centered to be appealing. An off center shot or the corner of a bowl can actually make your image more interesting. Dare to be creative and make your images different from the competition.

Look At Foods Objectively

You are attached to your own enterprise and might think everything is perfect. A photographer must be objective. Does the food really look tasty? If it doesn't look fabulous in real life, it will not look better in a photo. Add garnish or a place mat that makes the food look more appealing. Contracting colors can also be helpful to make the image pop. Be aware of how the temperature impacts the food. Melted ice cream is not what people want. Avoid getting into a direct line of steam that can blur images of hot dishes. Capture that drip going down the side of a cold cocktail to make it look alluring. An objective eye can make any image look more pleasing.

Hiring a Professional

Once you get your business off the ground, it is a wise investment to hire a professional photographer to capture images of your food and beverages. Take up your marketing a few notches by using this photos in brochures, your website, and other marketing materials. It makes your company look sleeker and more successful when you have eye-catching images to represent its offerings.

Ralph Smith Photography
5226 Elm St
Houston, TX 77081
(713) 839-0560

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