An enticing image of food or beverages
can incite an instant reaction, which is exactly its purpose. The
reason for food photography is to get people to long for the item in
the image and take action to get it. This applies to food blogs,
restaurants, cookbooks, and more. Consider these tips for taking
amazing food photos and discover the advantages of hiring aprofessional photographer to capture the best images for commercial
purposes.
Getting Good Results
The glossy images in a cookbook or on a
menu are sure to make you envy the skills of the photographer who
took them. It takes years of training and experience to be able to
take images like those. If you are a novice who can't afford to hire
a food photographer, don't despair. You can still take decent images
to help get your enterprise off the ground so you can eventually hire
a pro to get the image you really want. A few basic tips can help you
capture the essence of a variety of dishes so you can promote your
company in the most tantalizing ways.
Examine the Background
Is the background of your photo
distracting? Do you see people walking around or an array of messy
ingredients used to make the dish? Consider blurring the background
if it's too late to change the image. Otherwise, always look at the
background before taking any food photos. Props can bring more
character to your images. For example, laying a pair of chopsticks
next to an Asian dish makes it real for people who view the photo.
Framing the photo is another aspect to take into consideration. The
image does not have to be perfectly framed and centered to be
appealing. An off center shot or the corner of a bowl can actually
make your image more interesting. Dare to be creative and make your
images different from the competition.
Look At Foods Objectively
You are attached to your own enterprise
and might think everything is perfect. A photographer must be
objective. Does the food really look tasty? If it doesn't look
fabulous in real life, it will not look better in a photo. Add
garnish or a place mat that makes the food look more appealing.
Contracting colors can also be helpful to make the image pop. Be
aware of how the temperature impacts the food. Melted ice cream is
not what people want. Avoid getting into a direct line of steam that
can blur images of hot dishes. Capture that drip going down the side
of a cold cocktail to make it look alluring. An objective eye can
make any image look more pleasing.
Hiring a Professional
Once you get your business off the
ground, it is a wise investment to hire a professional photographer
to capture images of your food and beverages. Take up your marketing
a few notches by using this photos in brochures, your website, and
other marketing materials. It makes your company look sleeker and
more successful when you have eye-catching images to represent its
offerings.
Ralph Smith Photography
5226 Elm St
Houston, TX 77081
(713) 839-0560
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